Category: marketing

Total 76 Posts

How To Do Market Research

The market research is the process through which certain information is collected from the market, this information is analyzed and, based on this analysis, decisions are made ​​or designed strategies. The depth of market research and the need for it can be diverse and can range from a somewhat informal

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Tuneteams: The Global Music Licensing Marketplace

Do you ever wonder why big music companies have a marketing advantage when it comes to breaking artists, globally? According to industry insiders, it’s because of their networks of local companies, or wholly-owned subsidiaries, in different countries around the world. It stands in stark contrast to smaller record labels and

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Concept and functions of marketing

Many people often think that marketing is only related to the promotion or advertising a business, but the fact is that the promotion and advertising are just two of the many aspects covered by the marketing. Overall, marketing (also known as marketing or marketing) is the set of activities that

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